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@alexpadilla4ca Social Media Strategy: According to Open Secrets, Alex Padilla has spent $449,275 on Media and $553,331 on fundraising. Alex Padilla gets his message out to voters on his very active Instagram, Twitter, and Facebook accounts. Padilla's Instagram conveys his homestyle as a family man, raised by working-class parents, and being a Mexican American. On Instagram, he frequently posts about his family and many of his posts highlight his Mexican roots. His heritage contributes to his position taking on advocating for more immigrant reforms and expanding protections towards the undocumented, which is highlighted in his campaign slogan "Defending the Dream." Alex Padilla does connect with the professional sports crowd as is an avid LA Rams fan. He even went as far as to make a bet with Senator Sherrod Brown (D-OH) that if the Rams lost the Super Bowl title he would give him Porto Bakery's guava pastries, if the Bengals lost then Senator Brown would give him ...